The purpose of this page on Predictive Analytics is to give a brief overview of Predictive Analytics from a business director perspective.
Predictive analytics models use patterns found in historical data to identify business risks and opportunities. Predictive analytics can be used within decision services to help make operational decisions that, for example, can increase profitable revenues or identify business risk and take the required risk mitigation action.
Predictive analytics enhances business agility in many ways. For example, customer buying behaviour is a constant state of change, detecting these changes and being able to make predictions on future customer buying behaviour creates a business that is highly agile and potentially very profitable.